Why the rebrand?
For decades, Rose Street Advisors has been known across Southwest Michigan and Kalamazoo for exemplary consulting and strategy with employee benefits, wealth management and life insurance. With the addition of Human Resources Consulting and Retirement Planning to the portfolio of Rose Street’s Services, an update to the Rose Street brand was needed to accommodate this growth.
The goal of this rebrand is to bring the word “advisors” to the front showing off Rose Street’s distinctive 1-to-1 care. In a world that has become increasingly digital and distant, we are present and active in our community with “boots on the ground.”
This focus on the Advisors has been an intentional effort stemming from the logo, to graphic design, all the way through to webinars and helpful videos. So get used to seeing these smiling faces!
The new branding not only acts as a flagship for all divisions of Rose Street, but also highlights the acquisition of HRM Innovations in 2018. The addition of HR Consulting with Kevin Brozovich at the helm has allowed us to simplify seamless HR and employee benefit solutions.
The Rose Street building mark is simplified and carried over to designate the long standing history of the company and the vision of continuing strong in the downtown Kalamazoo district.
New brand assets break from the overused grey-haired couple on the beach, with a refreshing image of what it’s like to be on an adventure with Rose Street as your guide.
New supportive illustrations from local artist, Molly Kate Jubril, has a surprising likeness to some of our advisors…could it be?!
Artist: @mkdoesillustrations
And to get the full story on the “…” at the end of the tagline, you’re going to have to ask one of our all-star Advisors, Ben Cohen!
Kalamazoo, MI 49007
fax: 269.343.3533
For important information related to M Securities, refer to the M Securities’ Client Relationship Summary (Form CRS) by navigating to https://mfin.com/m-securities.
None of the testimonials and video presentations, relate to the provision of investment advisory services.
Securities and Investment Advisory Services offered through M Holdings Securities, Inc., A Registered Broker/Dealer and Investment Advisor, member FINRA/SIPC. Rose Street Advisors is independently owned and operated. Rose Street Advisors is a member firm of M Financial Group. Please click here for further details regarding this relationship. Rose Street Advisors and their agents are presently licensed to sell traditional life insurance in AL, CA, CO, CT, FL, GA, IA, IL, IN, KY, MA, MI, MO, NC, NJ, NY, OH, PA, TX, UT and VT. Variable life and annuity products, as well as other securities products, may be sold in CA, FL, IL, IN, KY, MA, MI, NY, NC, OH, OK, PA, SC, TX and WA. Residents of other states should consult with a local registered representative for securities products. Check the background of this Firm and/or investment professional on FINRA’s BrokerCheck. #3477587.1