Rose Street Advisors rebranding Kalamazoo

Why the rebrand?

For decades, Rose Street Advisors has been known across Southwest Michigan and Kalamazoo for exemplary consulting and strategy with employee benefits, wealth management and life insurance.  With the addition of Human Resources Consulting and Retirement Planning to the portfolio of Rose Street’s Services, an update to the Rose Street brand was needed to accommodate this growth. 


The goal of this rebrand is to bring the word “advisors” to the front showing off Rose Street’s distinctive 1-to-1 care.  In a world that has become increasingly digital and distant, we are present and active in our community with “boots on the ground.”

RSA Wordmark

This focus on the Advisors has been an intentional effort stemming from the logo, to graphic design, all the way through to webinars and helpful videos.  So get used to seeing these smiling faces!

Rose Street Advisors Team Grid

The new branding not only acts as a flagship for all divisions of Rose Street, but also highlights the acquisition of HRM Innovations in 2018.  The addition of HR Consulting with Kevin Brozovich at the helm has allowed us to simplify seamless HR and employee benefit solutions.  

RSA Services

The Rose Street building mark is simplified and carried over to designate the long standing history of the company and the vision of continuing strong in the downtown Kalamazoo district.

RSA Favicon

New brand assets break from the overused grey-haired couple on the beach, with a refreshing image of what it’s like to be on an adventure with Rose Street as your guide.

Rose Street Advisors Guide Header

New supportive illustrations from local artist, Molly Kate Jubril, has a surprising likeness to some of our advisors…could it be?!

RSA Illustrate

And to get the full story on the “…” at the end of the tagline, you’re going to have to ask one of our all-star Advisors, Ben Cohen!

Your Guide From Hire to Retire | RSA

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Proactive HR