Jon Andrews

LIC | EMPLOYEE BENEFITS ADVISOR​

Jon Andrews is an Employee Benefits Advisor who is driven by finding the hidden “win-win” in a given challenge through staying on top of innovative solutions and keeping ahead of “what’s next” through ongoing data analysis. Jon holds a Bachelor’s of Aviation Flight Science degree, Commercial Pilot’s License, and an MBA with a focus in Finance from Western Michigan University. 

In his free time, Jon enjoys getting outside with his family, rowing, and building computers. 

Justine Dickens

EMPLOYEE BENEFITS ADVISOR

Justine is an Employee Benefits Advisor with a focus on helping employers navigate benefit legislation and compliance while designing strategic benefits packages that attract and retain top talent. With a deep understanding of cost management and company culture alignment, Justine works closely with clients to ensure their benefit offerings meet both business goals and employee needs. She also plays a key role in supporting the team with new case implementations. 

Licensed in Life and Health Insurance and certified in self-funded plans, Justine brings both her expertise and dedication to every client engagement. 

Outside of work, Justine enjoys playing golf and cheering on her kids at the baseball field and gymnastics meets. Passionate about giving back, Justine is actively involved in mentoring youth through church youth groups and Disciples camps. 

John Schuemann

LIC | PRINCIPAL & CHIEF SALES OFFICER

John Schuemann is an Employee Benefits Advisor and Principal of Rose Street Advisors, LLC. Earning his Bachelor of Business Administration Management from Western Michigan University in 1990.

As a Senior Account Executive with United Healthcare for eleven years, John managed a large book of business and provided education and training to the agent community. He joined Rose Street Advisors (RSA) managing Group Employee Benefits providing client solutions from hire to retire and serves as the Chief Sales Officer where he coaches and leads the full Sales Team, driving RSA’s core values. Schuemann consistently sits on several boards in the Kalamazoo community, fostering continued improvement. 

His passions are his family, traveling, and sports. He has traveled much of the country, with ambitions to travel more of the United States and overseas with his wife. He managed both sons’ baseball teams in their early years and has watched them develop into professionals in various capacities within Major League Baseball. His favorite sports are baseball, golf and basketball. 

Connor Seymour

EMPLOYEE BENEFITS ADVISOR

Connor recently joined RSA in 2025. Connor received a Bachelor’s in Business and MBA from Davenport university while playing baseball. Connor is responsible for helping company leaders strategize their group benefit, dental, vision, and disability plans all while meeting their organizational goals, budget, and company culture. 

In his spare time, Connor enjoys time with family and friends, especially at the cottage on Higgins Lake or playing gold around the US. You can always catch him rooting for his favorite teams, the Detroit Red Wings and the Notre Dame Fighting Irish. 

Shannon Thomas

LIC | EMPLOYEE BENEFITS ADVISOR

Shannon is an Employee Benefits Advisor with a focus on solving problems for employers including reducing health care spend, promoting employee education and increasing efficiencies. 

Shannon received her bachelor’s degree in business administration from Saginaw Valley State University, where she also played softball. Prior to Rose Street Advisors, Shannon spent time working in the HRIS field. In her spare time, she enjoys spending time with family and friends, traveling, attending concerts and golf. 

Chris Werme

As an advisor, Chris partners with clients to develop benefit strategies that meet organizational goals, budgets and company culture. From his background in accounting, he has a talent in picking out trends arising from claims data, reviewing analytics and negotiating renewal pricing with underwriters that serve his client’s well. He is an advocate in the healthcare world for his clients and their employees.

On a personal note, Chris enjoys family and friends, especially while traveling, playing golf or boating. He is also a ‘Proud Papa’ to three grandsons!.

Alicia Ball

LIC | EMPLOYEE BENEFITS ADVISOR

As Strategic Operations Advisor, Alicia gets the pleasure of leading the Employee Benefits Department. The focus of her role is to ensure the Department is operating at maximum efficiency, which allows us to ensure that our client’s needs and expectations are consistently exceeded. She accomplishes this efficiency through her strong communication, ability to maximize resources and staying true to Rose Street’s core values. Alicia received her Bachelors of Criminal Justice & Masters of Public Administration degrees from Western Michigan University. 

Outside of work, she is busy keeping up with her busy son and her mini farm. She loves spending time outdoors surrounded by family and friends!

Ben Cohen

Ben Cohen, CEBS, is one of our large group Employee Benefits Relationship Managers. Following graduation from Central Michigan University (Fire Up Chips!) with a degree in Human Resources, Ben spent 18 years as a benefits consultant with Kushner & Company before joining RSA in 2014. Ben’s daily focus is working with clients to offer benefit options that help recruit and retain a productive workforce in a compliant and cost-effective manner designed specifically for each employer. He also enjoys educating employees about their benefits in a fun and informative manner.

Outside of work, Ben is passionate about community involvement and volunteering. Ben also loves spending time at home and at their cottage in South Haven with his wife, Jen, and their dogs. He loves travel, cars, reading on the front porch, golf, and sailing (on friends’ boats!).

Kristen Donner-Porter

EMPLOYEE BENEFITS RELATIONSHIP MANAGER

Kristen is an Employee Benefits Relationship Manager with a focus on providing support to clients while naviagting benefits options to attract and retain employees in a cost-effective and compliance way. Kristen graduated from Western Michigan University with a degree in Elementary Education, lending to a love for educating employers and employees alike about benefits.

Outside of work, Kristen enjoys watching sports, traveling with friends and family, and reading in a hammock under the trees in Northern Michigan.

Shanyn Gernaat

Employee benefits system specialist

Shanyn is our Employee Benefits System Specialist. She works with clients of all sizes to troubleshoot their benefits administration software and trains users on how to effectively utilize the system. Shanyn also collaborates with insurance carriers and payroll vendors to ensure seamless integration and data flow. She graduated from Albion College with a bachelors degree in Integrated Marketing & Communication, where she also played softball.

Shanyn joined Rose Street in 2023 as an Administrative Assistant and was quickly promoted to the Employee Benefits Team to support technology initiatives. In her free time, she enjoys spending time outdoors at the lake or golfing with family and friends. 

Lindsey Hosford

EMPLOYEE BENEFITS Relationship Manager

Lindsey is an experienced Employee Benefits Relationship Manager who specializes in supporting small businesses with tailored benefits solutions. With over a decade of management experience, she brings a people-first approach to building trust with clients and delivering meaningful results.

Her background blends people-first leadership with a strong grasp of technology and process improvement. She loves working with business owners and HR teams to simplify benefits and drive engagement. She is passionate about making benefits more accessible and effective, especially for small businesses looking to support and retain their talent.

Outside of work, Lindsey enjoys reading, camping with family, and spending time with her husband and pets. Whether it’s a weekend in the woods or a quiet evening with a good book, she values balance, connections, and the little moments that recharge and inspire. 

Gabrielle Lightle-Olson

EMPLOYEE BENEFITS CLIENT SPECIALIST

Christine Kuppler

EMPLOYEE BENEFITS CLIENT SPECIALIST

Christine works with both small and mid-sized groups. Her goal is to go above and beyond in caring for her clients. She enjoys being part of a team and working together to succeed. 

Christine attend Western Michigan University and graduated with a bachelor’s degree in business administration and a Minor in Communication. 

Outside of work she enjoys reading, movies, traveling, and spending time with family and friends. 

Kelly McConnell

EMPLOYEE BENEFITS CLIENT SPECIALIST

Kelly McConnell is a dedicated Client Specialist with a focus on small group clients and new business development. She plays a key role in delivering exceptional support and service to small groups, ensuring a seamless and positive customer experience. When working with new business opportunities, Kelly is committed to presenting strategic employee benefits solutions that help clients attract and retain talent. 

With over 15 years of experience in recruiting and HR project work, Kelly brings deep expertise in talent acquisition and a strong passion for building and sustaining positive company cultures. Her background included extensive involvement in organizational development and culture-building initiatives across various industries. Kelly studied Exercise Science at Kalamazoo Valley Community College and Western Michigan University before coming into the world of HR and recruiting. 

Outside of work, Kelly enjoys spending quality time with her family, friends and pets. 

Laurie Neeb

Laurie is an employee benefits relationship manager. She values working with her clients and their employees, striving to develop the most cost-effective and valued benefits for their employees, She specializes in the mid-to-large size employer groups. Laurie joined the RSA team in 2006, with previous experience in both hospital billing and carrier claims processing and customer service – her benefits experience is well-rounded. She is passionate about benefits – her favorite part of the job is employer and employee education on all things benefits.

When she is not working, she enjoys spending time with her family (including the four-legged variety), crafting, cooking and tending to her flower gardens.

Jaime Pursley

EMPLOYEE BENEFITS CLIENT SPECIALIST

With over 20 years of experience in HR and recruiting, Jaime brings a wealth of knowledge and a passion for service. Jamie partners with large group clients, providing day-to-day support and expert guidance to help them navigate the complexities of employee benefits. She is dedicated to ensuring each client receives personalized attention and solutions tailored to their unique needs. 

Jaime attended Western Michigan University and Kalamazoo Valley Community College, earning her associate’s degree in liberal arts. Her educational background and hands-on experience allow her to approach challenges with creativity and insight. 

Outside of work, Jaime enjoys spending quality time with her kids and loved ones. She’s an avid reader, enjoys experimenting in the kitchen, and loves taking long walker with her dog. 

Laura Rohlfs

SHRM-CP | EMPLOYEE BENEFITS RELATIONSHIP MANAGER

Laura is an Employee Benefits Relationship Manager with a focus on providing clients with benefit options to help them attract and retain employees while keeping in mind compliance and the employer’s budget. Laura loves to assist employers and employees understand and leverage their benefits through education. Laura’s experience includes 25 years working in Human Resources specializing in benefits administration. 

Outside of work, Laura enjoys time on the lake during summer and crafting when the Michigan weather is cold. She also enjoys her DIY projects and home remodeling. 

Jill Wagner

Jill is our in house Client Advocate. She assists our Employee Benefits Clients with claim issues. Jill has 29 years of Employee Benefits experience with involvement in all areas of Employee Benefits. Her expertise is getting complex issues resolved due to her knowledge and passion for helping people. In addition to assisting with claim issues, Jill educates members on how to utilize their benefits in simple terms.

Jill spends her personal time with family and friends. Whenever possible, she is found outside gardening or simply enjoying nature.

Teri Westra

EMPLOYEE BENEFITS RELATIONSHIP MANAGER

Rebecca Whitney

EMPLOYEE BENEFITS CLIENT SERVICE REPRESENTATIVE

Rebecca started April 2025 at Rose Street Advisors as Employee benefits Client Specialist. Rebecca brings 22 years of experience in management and problem-solving skills and is eager to learn the ropes in employee benefits to provide support to all our clients. 

She enjoys playing softball and volleyball. She likes to attend any sporting event to cheer on her family. she all enjoys scrapbooking, traveling and loves spending time with her family and friends. Fun fact about Rebecca is that she has an identical twin sister. 

Mark Denenfeld

LIC, CLU® | LIFE INSURANCE ADVISOR

Mark joined Rose Street in 2017 and helps clients with their estate, business succession, and family/business planning through the use of life insurance products. He has a particular expertise in Private Placement Life Insurance (PPLI). In 2024 Mark obtained the Chartered Life Underwriter® (CLU®) designation.

He loves golf, skiing, hiking, and reading. Fun fact: Mark has both played and coached tennis at the collegiate level.

CA Insurance license #0M68247

Rob Hunt

LIC, CLU® | PRINCIPAL & CHIEF EXECUTIVE OFFICER

As Principal and CEO, Rob spearheads the vision and the pursuit of excellence at RSA. Rob is dedicated to building a business that serves clients, their organizations and families using the Golden Rule as the benchmark. Rob currently serves on M Financial’s Product Development Group (PDG) to help create and monitor life insurance products for distribution among M Financial’s member firms.

Rob also serves on the board of Alongside, a ministry committed to providing counseling and care retreats for families in the Christian mission field. In addition to his duties at RSA, Rob serves a youth group leader at his local church and enjoys spending time with his wife, Erin, and their five children

Craig Platt

CLU®, CHFC®, CFP®, LIC | LIFE INSURANCE ADVISOR

Since 1993, Craig has worked extensively in the life insurance, employee benefits and investment areas at Rose Street where he assists clients in designing, implementing and monitoring their programs. In free time, Craig enjoys college football, traveling and golfing.

Zac Saltzgaber

LIFE INSURANCE ADVISORS

Zac Earned a Bachelor of Science in Finance, with a minor in Mathematics, from Taylor University. Zac joined Rose Street in 2025, where he works with clients on estate planning, business succession, and family business strategies using life insurance-based solutions. 

Outside of work, Zac enjoys playing recreational sports, including golf, basketball, and softball, with friends and family. He also enjoys spending time outdoors with his wife, Hanna, watching sports and relaxing at the lake. 

Theresa O’Brien

Theresa is a life insurance case design specialist. She is responsible for individual life, disability, and long-term care insurance quotes and client presentations. Theresa has more than 30 years of industry experience.

Vanessa Rivera

Vanessa is our New Business Coordinator. She is responsible for coordinating insurance underwriting in our life insurance department. Her duties include insurance applications, assessing clients’ background and financial status, collaborating with specialists to gather information, and advocating for the best possible offer from the insurance carriers.

On her free time, she enjoys rooting for the Maize and Blue, traveling with family, and photography.

Debbie Simonds

Debbie is the estate planning and business insurance administrator. She is responsible for all aspects of post-issue policy service for individual life, disability, and long-term care insurance; as well as corporate-owned life insurance (COLI).

Jeremy Heavey

AIF®, NSSA® | FINANCIAL ADVISOR

Jeremy leads our wealth management practice and is passionate about partnering with individuals and families to identify what is important in their lives and creating and managing a comprehensive financial strategy to help them reach their life goals. 

He is a graduate of Taylor University and has completed business programs at both Hong Kong Baptist University & Harvard Business School. Jeremy, his wife Kim and their four kids reside in Kalamazoo. They love spending time exploring the outdoors, fixing up their farmhouse, and living life with friends and extended family. 

Scott Higgins

Since 2012 at Rose Street, Scott has been responsible for helping the firm’s individual wealth management clients with income strategies for retirement and consulting with employers with their employee retirement plans. In free time, he enjoys golf, biking, skiing, cooking, and traveling. Fun fact, Scott has a hobby of filling growlers with coins!

Julia Sanders

Meet Julia, a people-focused life-long learner with several years of experience in the retirement plan industry. Throughout her career, Julia has been committed to maintaining strong client relationships by providing incredible customer service. She is passionate about helping clients define and plan for their retirement goals. Julia’s daily role at the firm energizes and reinforces her commitment to client-focused work.

Cory Shaver

Meet Cory, he joined Rose Street in 2021 as a client service representative for the wealth management and retirement team. After serving in the U.S. Army, he went to WMU to receive his bachelor’s degree in finance and is currently pursuing his MBA. His role in the department is to support the financial advisors and assist the clients they serve.

Kelsey Brooks

PEOPLE ADVISORS

Meet Kelsey, a graduate of Western Michigan University with a Bachelor’s degree in Sociology. She combines a multidisciplinary foundation in criminal justice and philosophy with practical experiences in client relations, human resources, strategic leadership, and organizational development. Driven by a growth mindset and a flair for creative planning, Kelsey approaches every endeavor with a strong sense of community and care for others. 

Outside of work, she is fueled by a love for adventure and the outdoors, whether it’s camping, hiking, traveling, or a friendly round of golf or disc golf. She enjoys spending time with family, friends, and her adventure pup, Jessie. She is also a proud Detroit sports fan, always cheering on Tigers and Lions. 

Norman Frazier

Meet Norman, a career HR professional who brings more than twenty-five years of experience working in the public sector, credit union, retail and insurance industries. He looks forward to providing human resources project, consulting support and guidance to a variety of customers. In his free time, Norman enjoys family, golf, fantasy football, theater, singing and Disney!

Stephanie Green

SHRM-CP | PEOPLE ADVISOR

Meet Stephanie, with over a decade of comprehensive experience in Human Resources, Stephanie has honed her expertise in talent acquisition, compensation planning, organizational development, and employee relations, becoming a trusted advisor to a diverse range of clients.

Before joining Rose Street Advisors, Stephanie built a solid foundation in HR through her roles in various industries, including manufacturing and transportation. She distinguishes herself with her strategic approach and commitment to enhancing workplace culture. Her favorite days in Human Resources are those where she truly makes a difference to an employee’s life or aids in finding a solution to a difficult workplace issue. Stephanie holds a Bachelor’s degree in HR Management from Western Michigan University and is a SHRM certified professional. In her free time, you can find her traveling the world with her husband or taking her 3 dogs to the park.

Emily Keller

Meet Emily, a people-focused HR professional with over 10 years of corporate human resources experience, primarily focused on recruiting, system management, and process development. Throughout her career, Emily has been committed to developing strong client relationships and providing exceptional customer service. In her free time, Emily enjoys traveling, camping in her vintage Airstream, gardening, DIY projects with her husband, and watching her son at sporting events.

Terri Harding Lahr

Terri Lahr joined Rose Street Advisors in 1998 and worked her way up through various positions, including the Executive Assistant, Underwriter, Compliance Officer, and Department Manager.

In 2010, she became the first female owner of the firm and now serves as Principal and Chief Operating Officer, overseeing the day-to-day operations of the firm’s Finance, Marketing, Technology, and Human Resources departments.

Lahr is dedicated to creating a positive work culture for the firm’s employees and ensuring they have the tools and support to provide excellent service to clients.

Erica Robison

As Business Operations Manager, Erica is responsible for managing the day-to-day systems, technology, equipment, and processes used by the team to serve clients. As well as, overseeing and maintaining the building. She also collaborates closely with the firm’s marketing and advertising team. Erica has been with Rose Street Advisors since 2009 and previously worked with the life insurance team, where she coordinated the necessary information for new life insurance and disability policies.

In her free time, she enjoys spending time with her family, baking, and crafting.

Lily Rozeveld

EXECUTIVE ASSISTANT

Stephanie Fisher

ADMINISTRATIVE ASSISTANT

Josilyn Eichorn

ADMINISTRATIVE ASSISTANT

Josilyn has ben with Ros Street Advisors since 2024 and was recently promoted to her current role as Marketing Specialist. Josilyn graduated from Albion College in 2019 with a B.A. in English Language Arts, and her first career path was teaching. now, she enjoys using her creative talents to help create and distribute meaningful content to current and potential clients.

When she’s not at work, Josilyn enjoys spending time outdoors with her fiancé and curling up with her 2 cats and a good book or a crafting project. 

Laura Reeve

Laura joined Rose Street Advisors in 2021 as the Firm Accountant. Her responsibilities include keeping financial records updated, preparing reports and reconciling bank statements. Laura will also run accounting software programs to process business transactions, like accounts payable and receivable, disbursements, expense vouchers and receipts.